UEM Sunrise bets on landed properties

UEM Sunrise Bhd sees demand for landed residential properties in Iskandar Malaysia remaining good, as most prospective property buyers still prefer this type of properties.

Acting chief marketing officer Zadil Hanief Mohamed Zaidi said on that note, the company was upbeat that its new project, Estuari Gardens @ Puteri Harbour, would do well based on buyers’ preference.

He said the project would be the company’s first landed residential properties in Puteri Harbour as its other on-going projects were the high-rise development projects.

“Puteri Harbour is the crown jewel of Nusajaya and it will be the project’s strong selling point to attract interest from domestic and foreign buyers,’’ Zadil said in a press conference yesterday.

To be launched this Sunday, phase one of the project is made up of 350 units of double-storey superlink houses with built-up area ranging from 251.58 sq m to 329.80 sq m and priced between RM1.39mil to RM2.82mil each.

He said 500 buyers had already registered for phase one of the project with a gross development value (GDV) of RM634mil of which 10% of the buyers had committed to sign the sales and purchase agreement.

“We are looking at owner-occupier for the project with up-graders, buyers with extended families and Malaysian professionals working in Singapore,’’ said Zadil.

Waterfront property development Puteri Harbour general manager Jeff Saw Seong Keat said the overall Estuari development on a 159.60-ha area with RM7bil GDV would keep the company busy for the next seven to 10 years.

He said apart from the superlink terrace houses for sale in phase one, products in the pipeline in the offing for the next phases would include semi-detached, cluster homes and bungalows.

Saw said 40% of the 350 units of the superlink terrace houses would be allocated for bumiputra buyers while 60% for non-bumi buyers of which 20% for foreigners.

“The project is easily accessible from the New Coastal Highway and also just a few minutes away from the Second Link Crossing in Gelang Patah, which makes it attractive to Singaporean buyers,’’ he said.

Saw said the company was upbeat that project would attract domestic and a foreign buyers as it was the only landed residential property project in Puteri Harbour. - By The Star